Image: Representational. Source: Maersk

The container shipping behemoth is apparently moving into the end-to-end logistics and supply chain partner territory; the electric-truck fleet expansion is another firm step in that direction.

Copenhagen, Denmark, March 24 – A.P. Moller – Maersk (Maersk) will add 300 electric trucks to its North America network – making it the largest heavy-duty electric truck deployment to date, the container shipping giant has announced.

The trucks will be delivered between 2023 – 2025 for use by Maersk’s North American warehousing, distribution and transportation business called Performance Team – A Maersk Company. The trucks will be operated using Einride’s digital road freight operating system and charging solutions. They will operate as part of Performance Team’s road freight network

“Our customers are looking for tangible actions on sustainable supply chains – not just conceptual. Today’s order is an important step in building our end-to-end, landside decarbonisation foundation while also addressing customers inland transportation pain points. Maersk has a comprehensive decarbonisation plan in motion for our Ocean activities which represent 93% of all company-related emissions. This order marks the expansion of our ambitions to cover all services across transport modes.”

Vincent Clerc
CEO of Ocean & Logistics, A.P. Moller – Maersk

Einride’s e-trucks are assembled to set specifications throughout the U.S. The initial batch of trucks are Class 8 8TT Gen 3 manufactured by BYD. The partnership will initiate the first largescale use of Einride’s digital road freight operating system. This technology centralises decision-making by providing data integration with full transparency across the electromobility spectrum.

“This is one of the biggest deals ever made to make transportation sustainable, and it comes at a critical time. Not only is the road freight industry responsible for close to 8% of all global CO2 emissions – a number that will continue to grow if cost-effective change is not made today – but you also have a world that is more aware than ever before about the urgent need to shift to electric. I admire Maersk for its boldness in leading the way – for standing out in its commitments as a shipper to tangibly make the transition happen.”

Robert Falck
CEO of Einride

Maersk Growth invested in Einride in 2021 with an intention to be part of their journey, working closely with an electric and technology-focused player to accelerate the decarbonisation of trucking activities. The partnership is part of a global framework enabling collaboration in locations also outside the US in the future and Maersk is now accelerating these efforts with the North America order.

Maersk’s long-term goal in North America is to move toward a fully electric trucking fleet to offer customers an environmentally-friendly alternative for short-haul trucking.

One Step Closer

Over the last five years, Maersk has worked on positioning itself in 3PL business in a way that would befit the value map of an end-to-end logistics service provider. Its truck fleet expansion, for example, puts it firmly in the last-mile space. Similarly in 2021, Maersk put a toehold in ecommerce with buyouts of HUUB, a Portuguese cloud-based logistics start-up; Visible SCM, a B2C fulfilment services company, and Europe B2C, a parcel delivery service provider.

As notably, in December 2021 Maersk signed a deal with the consumer product goods giant Unilever to manage its ocean and air transport business, via a centralized control tower. This deal marked its presence in the 4PL space, an area identified with 3PL leaders like FedEx, UPS, and C. H. Robinson.

Sector onlookers see Maersk’s end-to-end 3PL bid as welcome news for the logistics business, and more importantly, for both B2B and B2C consumers worldwide.